About Rochester Tree & Shrub Care

Rochester Tree & Shrub Care is an independent local editorial publication about diagnosing and caring for trees and shrubs in the Rochester, New York area, including Monroe County and the Finger Lakes. Our coverage is editorially independent: we are not owned by, funded by, or written by any tree-service company. We report on tree and shrub health, identify local pests and diseases, and explain the plant health care that keeps Upstate New York landscapes healthy.

Editorial Leadership

Nathan Corliss

Editorial Director

Nathan Corliss is the Editorial Director of Rochester Tree & Shrub Care. He oversees the publication’s editorial standards, fact-checking, and sourcing policy, and reviews the site’s tree and shrub health coverage for local accuracy across the Rochester, New York region. He works with the publication’s horticulture, arboriculture, and plant-pathology editors to ensure every article reflects current guidance from authorities like Cornell Cooperative Extension, the NYS DEC, the USDA Forest Service, and the ISA before it is published.

Our Editors

Margaret Ellison

Horticulture Editor

Margaret Ellison covers tree and shrub diagnosis, plant health care, and what keeps Rochester-area landscapes thriving through Upstate New York seasons.

Daniel Reyes

Arborist & Tree-Risk Columnist

Daniel Reyes writes about pruning, tree risk, storm damage, and how Rochester homeowners can tell good arboriculture from a guy with a chainsaw.

Linda Marsh

Plant Pathology & Pest Editor

Linda Marsh tracks the insects and diseases threatening Upstate New York trees, from emerald ash borer to beech leaf disease, and what to do about them.

Owen Brandt

Soil & Plant Health Care Writer

Owen Brandt writes about soil care, root health, fertilization, and the plant health care programs that keep established trees and shrubs strong.

Editorial Standards

  • Every article is reviewed by our Editorial Director, Nathan Corliss, before publication.
  • Guidance is sourced from authorities like Cornell Cooperative Extension, the NYS DEC, the USDA Forest Service, and the ISA.
  • We do not fabricate statistics; numbers reflect what authoritative sources publish, or we keep claims qualitative.
  • Recommendations are earned and cited, never paid placements.

The full policy, including sourcing, review, independence, and corrections practices, is published on our editorial policy page.

Site Credits

Rochester Tree & Shrub Care is designed, built, and maintained by Mike Shields and Jordan Kwan.